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Pikachu Promo Nears $2M at Auction: Will It Break?

Published October 10, 2026 · Greedy TCG

> Quick answer: A vintage Pikachu promo has gone to auction, and early bids are already close to $2M. No one knows yet if it will pass that mark, but recent big sales show that scarce vintage cards are pulling in serious money.

If you flip new packs, watch where the big money goes. Right now, a lot of it is going into vintage cards.

A vintage Pikachu promo has just gone to auction, and early bids are already close to $2M. It's not the only Pokémon card selling big, either. A set of perfect e-Reader cards and a rare contest promo drawn by a six-year-old have also sold for large sums.

Here's what happened, why it matters, and what it says about the market.

How close is the Pikachu promo to $2M?

Very close. Early bids on the vintage Pikachu promo are already near $2M, and that's just the early action.

That puts it in rare company. Pikachu is the face of Pokémon, and a vintage promo of the hobby's most famous character draws collectors who are ready to spend.

The big question is simple: will bidding pass $2M before the auction closes?

What other Pokémon cards sold for big money recently?

Pikachu isn't the only big story. Two other sales show how strong demand is for scarce cards:

Four PSA 10 e-Reader Pokémon cards: $780K combined.
2010 Pokémon Illusion's Zorua Design Contest Promo: $156K on Fanatics Collect on September 27.

These sales came while the 30th anniversary sets were creating huge hype across the hobby. New releases got people talking, and vintage cards drew a lot of the money.

Why are PSA 10 e-Reader cards so valuable?

PSA 10 is a perfect grade. Older cards in perfect condition are hard to find, and buyers pay a premium when one comes up.

Four of these perfect e-Reader cards sold for $780K combined. The message is clear: the right card in top condition commands top prices.

What is the Zorua Design Contest Promo?

The 2010 Pokémon Illusion's Zorua Design Contest Promo is one of the most unusual cards to come up for auction.

Megu Taniguchi illustrated it at age 6, as the Kindergarten Winner. The artwork shows Zorua and Pikachu riding a bus.

The card was released to mark the theatrical release of Zoroark: Master of Illusions. Only about 100 copies were ever printed.

On September 27, a copy sold on Fanatics Collect for $156K.

Why would a card drawn by a six-year-old sell for $156K?

Scarcity. Only about 100 copies were printed, so very few exist. Any collector who wants one has to outbid every other collector who wants one too.

The story also matters. A child's drawing became an official card, tied to a movie release, with Pikachu in the art. A backstory like that makes a card memorable, and memorable cards attract bidders.

Does scarcity really drive Pokémon card prices?

Yes. All three of these cards have it in common:

Pikachu promo: a vintage promo of the hobby's most famous character.
e-Reader cards: four cards in a perfect PSA 10 grade.
Zorua promo: only about 100 copies ever printed.

Each card is hard to find in its own way. When supply is that tight and demand is this strong, prices climb fast.

Will the Pikachu promo break $2M?

Nobody knows yet. Early bids are already close to $2M, and the market around it is hot. Big vintage sales keep landing, and the 30th anniversary hype is keeping Pokémon in the spotlight.

Still, auctions are unpredictable. The final price depends on who shows up and how hard they push near the end.

What's your call? Will it break $2M or stop short? Drop your price prediction in the comments on the video.

What should pack flippers learn from this?

If you flip new packs, don't ignore vintage. Hype around new sets can lift the whole hobby, and some of that money goes to older, scarcer cards.

The lesson from these sales is simple: scarcity drives value. Learn to spot what's truly hard to find, and you'll understand where the money is going.

Want to sharpen your eye? Follow along and join our free trainings at greedytcg.com/academy.